Golf training aids
Swing trainers, tempo aids, putting trainers, alignment products. You have a proven campaign in English. You need it to work in Dutch.
Here's a fact.
Most international golf brands investing in the Dutch speaking market are losing buyers before their offer gets a fair read.
Not because the product is wrong. Not because the price is off. Because the copy was built for a different reader.
See what your Dutch sales message may be missing.There is no mandatory introductory call.
When English campaign logic gets converted into Dutch instead of written natively, something breaks in the first paragraph.
Dutch speaking buyers feel it before they can name it. The voice is slightly off. The emotional logic arrives in the wrong order. The trust signal that would have kept them reading simply is not there.
So they leave.
And your team looks at the numbers and cannot explain why the Dutch campaign underperforms the English one when the offer is exactly the same.
The local voice gap
That gap has a name. I call it the local voice gap. And it is the one thing that no translation agency, generalist copywriter, or international marketing firm is set up to fix.
Who writes this
I'm Raymond Eckstein, founder of StrokesGainedCopy.com.
I spent decades in senior leadership at Canon Europe and Kyocera watching international companies make this mistake from the inside. Smart brands. Well-funded campaigns. Excellent English copy. And a Dutch market that quietly kept underperforming.
I watched it happen enough times that I eventually decided to fix it.
Not by offering translation.
By writing Dutch-language direct-response copy from the buyer's world up. The way a Dutch golfer actually thinks about the game, about gear, about improvement, and about whether a brand they have never heard of deserves 30 seconds of their attention.
That is a different skill from translation. And it requires someone who understands the product, the market, and the sales argument well enough to rebuild it, not just convert it.
Two markets
The Netherlands and Belgium are not the same market.
That matters more than most international brands realize.
445,009
registered golfers in the Netherlands as of April 2026
Source: GOLF.NL, as of 1 April 2026
50,000+
registered golfers in Flanders (Vlaanderen)
Source: GOLF.NL, as of 15 September 2025
Together, Q4 2026 well over half a million registered players, with more coming in every year.
But golfers in the Dutch speaking market share vocabulary, not culture. The humor lands differently. The trust signals are different. The way a buyer in Ghent evaluates a new brand has a different rhythm from a buyer in Amsterdam.
Run one Dutch campaign across both markets and you get copy that feels slightly off to everyone.
One of the things I bring is the ability to write for both, separately, because I know where the two markets diverge.
Most generalists never raise this. They translate once and push live.
The method
The Strokes Gained Method
In golf analytics, strokes gained shows exactly where performance is won or lost against the field. It does not tell you to practice more. It tells you precisely where the gap is.
I apply the same precision to copy.
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Stage 1
Diagnose
I examine your existing campaigns, your offer, your positioning, and your available performance data. I find the specific point where your Dutch speaking buyer is disengaging. Not a general impression. The exact moment.
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Stage 2
Rewrite
I rebuild that moment in native Dutch, from the buyer's perspective. Not translated from English. Written from scratch, in the voice of someone who knows how a Dutch golfer thinks about this problem.
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Stage 3
Validate
Where your analytics and traffic allow, we compare campaign performance and identify where to expand next.
You fix the leak before you turn up the tap.
See what your Dutch sales message may be missing.
Who this is for
StrokesGainedCopy.com works with established international companies in three categories.
Golf technology and swing analysis
Launch monitors, shot-tracking systems, GPS, simulators. Your product has genuine differentiators. Your Dutch copy does not yet express them the way a Dutch buyer needs to hear them.
Golf apps and digital coaching
Subscription instruction, video analysis, personalized training. You are acquiring Dutch subscribers through copy that was written for a different market.
The deciding factor is not company size. It is commercial fit. You have an established product, a real marketing budget, and genuine ambitions in the Dutch speaking market. That is who I do my best work for.
The retainer
The retainer
Core
€4,500
per month
- One Dutch-language email campaign per month, 4 to 6 emails.
- One Dutch-language VSL per quarter.
- Campaign briefs reviewed and refined using The Strokes Gained Method.
- Minimum 3-month engagement, which aligns with the quarterly VSL delivery cycle.
Premium
€7,500
per month
- Everything in Core.
- Plus one Dutch-language landing page per month.
These are not freelance rates. They reflect the cost of specialist market knowledge, direct-response expertise, and copy that is built to convert, not to satisfy a translation brief.
How engagement begins
How engagement begins
There is no mandatory introductory call.
Submit the details below and I will review your current Dutch-market presence before I respond. When I come back to you, I will bring one specific observation about your copy or positioning that you can use immediately.
To get started, I need:
- Your company and website.
- Your name and role.
- Your product or service category.
- Your target market: Netherlands, Belgium, or both.
- A URL for an existing sales asset or campaign.
- Your main commercial objective.
- Your estimated start date.
See what your Dutch sales message may be missing.
FAQ
Frequently asked questions
Is this translation or original Dutch copywriting?
Original. I write from the Dutch buyer's perspective first. Translation moves words from one language to another. This rebuilds the sales argument in a voice that earns trust with Dutch speaking buyers.
Can you work with an existing English VSL or sales page?
Yes. Most engagements start with an existing English asset. I diagnose it, identify the local voice gap, and rewrite the Dutch version from the ground up.
Do you work with Belgium as well as the Netherlands?
Yes. And I treat them as separate markets, because they are. Dutch speaking buyers share vocabulary but not culture, humor, or trust signals. I write for both, differently.
What qualifies a company to work with StrokesGainedCopy.com?
An established product with real demand, existing marketing activity, English-language campaign assets, and the commercial resources to support a premium copywriting partnership. If you are shopping for the cheapest copywriter in the market, I am not the right fit.
What is included in each retainer?
Core includes one email campaign per month (4 to 6 emails) and one VSL per quarter, with all briefs reviewed using The Strokes Gained Method. Premium adds one landing page per month.
How do I get started?
Submit your details using the form above. I will review your current position and respond with a specific observation about your Dutch-market copy.